Dolce & Gabbana

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July 2016 - Naples

Italstage looked after part of the settings: platforms, generators, runways and barriers.

Dolce&Gabbana revolution: the city is preparing to host the celebrations for the 30th year of the fashion brand career and to host Sophia Loren, the godmother of the event. The honorary citizenship of Naples will be given to the actress.

In the meanwhile, in Spaccanapoli street, operators work all night long to build the setting for Friday runway show and the stage.

The entire city is involved in the dense program of D&G events that will start on Thursday at 19:30 in Villa Pignatelli with Alta Gioielleria exhibition, a welcome cocktail and then a dinner. After Alta Moda fashion show in the historical centre, the event will be transferred to Borgo Marinaio with a “party in the square”, with “Elegant Dolce Vita” dress code.

On Saturday July 9, the spotlights are on Castel dell’Ovo: here, at 18:30, there will be the Alta Sartoria fashion show, followed by a gala dinner. As for the program, the elegance code is very strict: “James Bond elegance and Bond Girl sensuality”. On Sunday night (at 22:30) Bagni Elena beach in Posillipo street will host the final event: a “Mambo Italiano” theme dance night, with more than 400 guests arriving by boat. A jetty will be built for tenders docking.

The event opening will be held at Circolo Rari Nantes, on Santa Lucia reef, where Martini Terrace and Dolce&Gabbana pop-up store with women, men and children collections will be set up until July 12.